Understanding User Journey and Appointment Drop-Off in Healthcare Marketing

Sparkle's Marc Needham talks to Dr. Jay Parkinson and Bryan Cush on their Health Impressions podcast.

In a wide-ranging conversation about healthcare marketing and patient acquisition, Marc shares insights on common problems in healthcare marketing and how Sparkle helps marketers track the effectiveness of their efforts by analyzing the digital user journey. They dive into the data from a Doctor Finder experience to show the importance of understanding where users drop off and creating a better user experience.